Yamaha MyRide –
Yamaha MyRide –
Client
UX – Design
Duration
2,5 weeks
Field of study
Yamaha MyRide:
Revolutionizing Rider Safety and Community Engagement
How do you improve rider safety and foster community when motorcyclists face visibility issues and a need for support?
Partnering with Yamaha, we faced the challenge of designing a user-centered solution that not only enhanced motorcyclist safety but also promoted a strong, supportive community through innovative digital features.
Enhancing Engagement and Building a Stronger Community
Problem:
The brief outlined the challenge of increasing user engagement and expanding the MyRide app’s community of passionate motorcyclists. While many riders are deeply committed to the motorcycle lifestyle, the main issue was the lack of features that allowed users to actively share and connect over their experiences.
Research:
Riders' Needs for Visibility, Support, and Community
My main role was to focus on the interviews and surveys that revealed key priorities:
Road Safety: Riders need tools to improve visibility and road condition awareness to reduce risks.
Helping Others: Assisting fellow riders in need is a core value in the motorcycle community.
Sense of Belonging: Motorcyclists cherish the fellowship and collaboration that comes with group rides.
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1. To align the team on time management, I created a schedule for everyone.
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2. My role was to conduct desktop research to analyze the strengths and weaknesses of competing apps.
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3. During our interviews, my role was to take notes and to compile the findings.
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4. After the interviews, I generated insights from the combined data, and then worked with the team to cluster the insights together in order to ideate new ideas.
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5. Using the insights from our interviews, we were able to create a How Might We.
Design Process:
An App With Safety Features and Real-Time Assistance
Our HMW: “How might we leverage digital features to improve motorcyclist safety and foster a supportive riding community?”
Ideation: Brainstormed and sketched ideas to enhance road safety and community engagement.
Concept: Developed C-V2X Safety Alerts and Emergency Assistance Requests to empower riders with increased visibility and support.
Features: Real-time notifications to nearby vehicles, improving rider visibility within a 100-meter radius. Riders can broadcast help requests (e.g., breakdowns, low fuel) to nearby riders, promoting a culture of mutual support.
Iterative Design:
Prototyping and Refining Features Based on Rider Feedback
I began with low-fi prototypes, quickly evolving into high-fidelity versions for detailed user testing. These high-fi prototypes showcased the core features, including C-V2X safety alerts and the community-focused emergency assistance system.
We tested the prototypes with experienced motorcyclists, who provided valuable feedback on how to refine the app. Their insights helped us improve usability and align the design more closely with the needs of the motorcycle community.
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6. Using my team's input, I created some of the low-fi prototypes.
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7. I created a user journey to map out the steps users would take in the process, identifying key touchpoints and potential pain points.
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8. The low-fi prototypes were used to create high-fi prototypes.
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9. Experienced motorcyclists tested our prototype and provided honest feedback.
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10. We took the feedback from the test and gained new insights on what we should focus on
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11. I developed a separate user journey for when a user have our app, outlining how their experience would change and how they would interact with the app at each stage.
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12. In the final prototype, we used the insights to reposition the V2X transmitter and the emergency button.
Results:
Testing & Feedback, Validation from Riders and Yamaha
Riders confirmed that they would feel more secure with C-V2X alerts, and the assistance feature resonated with their values of community support. Riders shared:
“You often feel invisible to drivers, so your transmitter would be the perfect solution for us.”
“It feels reassuring to be able to get help when you've run into trouble and are far from home.”
Yamaha praised the solution for its innovation, noting how we thoughtfully incorporated future technologies. They valued our focus on safety and appreciated our bold approach to addressing it, calling the concept "impressive."
Reflection and Lessons Learned:
The Value of Interviews, Prototypes, Teamwork, and Project Management
I realized how valuable user interviews are and how much information they provide. Diving into an unfamiliar topic highlighted why this type of work suits me—my curiosity thrives.
I also learned the importance of teamwork. I couldn’t have reached the final solution without the trust and communication within our team. Collaborating allowed us to refine ideas and solve problems together.
If we had more time, I would have focused on low-fi prototypes to save time, as high-fi ones are very time-consuming. However, I’m proud of the timeline I created early on, which helped keep the team aligned and led to a presentation that impressed Yamaha.
Casandra Sohlström
Mindy Tallbo
Adam Lindgren
Julia Granath
Team
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